Vloggers are fascinating people

Vloggers were never really interesting to me. Today, I find it fascinating how the scene has evolved. I used to think that vlogging was boring and limited to products and services. Now I find myself getting lost in a YouTube vlog more and more often.

I'm impressed by how naturally vloggers talk not only about products, but also about ordinary everyday experiences from their lives. It's amazing how renovating or buying a house gets so much attention with hours of video selfies. Fifty to five hundred thousand views are not uncommon. In some cases, the vlogs even reach millions of viewers. In demand vloggers have over a million subscribers and that's across different time and country zones.

More and more companies recognize the advertising impact of vlogs

Naturally, companies are interested in this kind of entertainment and outreach. Perhaps it is the naturalness and sometimes awkwardness of some vloggers that makes them seem so honest and spontaneous. It can make a product, service, landscape or whatever, more interesting. Of course, video messages create desire, thanks to the Internet, countless vloggers and social media, it's possible. It is everyday life, the ordinary, that fascinates us humans. Events in our lives that are quite normal and unspectacular become a trend. Sometimes I catch myself thinking: could I do that too? Let's face it, hardly anyone will be so quick to be on a YouTube channel without fear of exposure and negative comments. We often feel that telling an everyday event is a revelation of the most personal things that are nobody else's business. Talking endlessly to yourself and elaborately editing the video takes time.

In front of the camera, you sometimes feel exposed

Of course, companies are interested in this kind of entertainment and outreach. Perhaps it is the naturalness and sometimes awkwardness of some vloggers that makes them seem so honest and spontaneous. It can make a product, service, landscape or whatever, more interesting. Of course, video messages create desire, thanks to the Internet, countless vloggers and social media, it's possible. It is everyday life, the ordinary, that fascinates us humans. Events in our lives that are quite normal and unspectacular become a trend. Sometimes I catch myself thinking: could I do that too? Let's face it, hardly anyone will be so quick to be on a YouTube channel without fear of exposure and negative comments. We often feel that telling an everyday event is a revelation of the most personal things that are nobody else's business. Talking endlessly to yourself and elaborately editing the video takes time.

Honesty is de facto inevitable in vlogging

Honesty is increasingly conquering the receiver; a video vlog definitely goes down well with viewers. You can't convincingly lie on camera or present products you find repulsive. You're struggling with yourself, and ultimately it comes down to whether your message seems honest enough to the viewer to make the product you're presenting interesting. This has nothing to do with the mendacious, silly and sometimes over-the-top nature of a traditional commercial on TV. Something we all grew up with. Vloggers need to come across as authentic, they are the focus at the center of their message. They present the product, but also themselves. That's hard to play, and that's exactly why it comes across as believable. If the vlogger comes across as likeable and you're on the same frequency as him, the product has already won, but surely a new fan.

YouTube has created a new generation

Or should I say, a new generation YouTube has created. When you see how naturally young people use the Internet, you can only marvel. Who of these boys and girls has ever attended a drama school? Who has taken rhetoric courses or learned to look advantageously into the camera from the right position? Lighting, sound, video frames or the endless technical details - all knowledge that is necessary. Vloggers are professionals, even if they do it part-time, vloggers know their craft and it's not uncommon for vloggers to have over 1 million subscribers. That means they're constantly being fed material that they're pushing out. YouTube pays vloggers when they get over a certain number of subscribers. Fascinatingly, it's a phenomenon that's creating not just a new generation, but a culture. Times have changed: "Content is king" - long live vlogging - long live the revolution of the entire video industry.