A website is a lame crutch, boring, dry and completely uninteresting. Worse, our sales haven't even improved with a website and how are we supposed to measure that, it feels like we're in the dark. Theoretically, we can take our website off the web because it costs money and does nothing.
It sounds pessimistic, but that's the reality, at least for some websites and company that are just bumbling along and obviously nothing has changed in a long time. In fact, the early 2000s saw the dotcom crisis, a bubble that burst huge investments in startups, websites and business models.
The Internet is not a panacea for sinking companies and unsuccessful business models. Bankruptcies are a dime a dozen. It's a bleak scenario, but cheer up, many things in the media landscape have changed fundamentally to everyone's advantage, especially in recent years, otherwise the traditional website would probably have died out long ago. But even the desktop PC is finding its old and new liberators, especially in the age of Covid19.
Online meetings and home offices - so one thing leads to another, and without all these phenomenal digital tools, our world would be stagnant and doomed to ignorance.
The bulky PC is an office tool and not even the notebook can replace the small handy smartphone. And that's exactly the point and probably Steve Jobs, the founder of Apple Computer, realized this early on and launched the IPhone.
At the first official presentation, Jobs talked about a phone, a camera, a mpeg player and an internet browser integrated into a device you could put in your pocket. The iPhone with its apps was something no one had thought of before, let alone made technically usable for the masses.
With the advent of social media, led by YouTube, Facebook, Twitter and of course the giant Google, everything changed. Within a very short time, every company in the world was put in the exclusive position of being able to present their company on the go from the pockets of their users. This pushed back the dominance of the PC and relegated it back to its original purpose as an office device.
Percentage-wise, 70-80% of websites and everything related to them are now viewed on smartphones. You need to take that into account when developing websites today. The app has defacto become the standard for the big hubs like Facebook, Twitter, LinkedIn, YouTube, Instagram, etc.
Constantly connected to the Internet, 24/7, this is unimaginable data communication worldwide. WhatsApp, Facebook Messenger are tools that allow you to send photos and videos around the globe and reach their destination instantly. In this scenario, the desktop PC with billions of websites plays one role among many.
The video industry has exploded and completely changed, and more importantly, everyone has the ability to produce videos.
But you are a pro - at least you'll grow into it faster than you think possible. Once you get over your inhibitions, you'll be in front of the camera, too. Look at who's in front of the camera: politicians, bakers, pastors, prophets, musicians, Grandma Grundmann, Mom, Dad, and of course the kids.
In fact, today it is the classic television commercials that sometimes seem boring, unimaginative, and in the worst cases, even silly. That's how much the media landscape has changed in the last twenty years alone. Just 35 years ago, the BTX system of the German postal service was a first, not even ineffectual attempt to do everyday things in an online connection, online banking was one of them and it even worked.
Actually, you don't have a choice, you have to adapt whether you like it or not. The generation that is coming now is painless, self-promotion is part of everyday life, if you don't go along, you're out. This is another disaster scenario - not really, it's a technological change that didn't even come as a surprise - we just chose it.
But these are good changes, and of course the somewhat more mature generation of the sixties still remembers the days of the traditional home telephone, the three-channel television program, letter writing, the fax machine, and so on. That all changed with the invention of the smartphone, with high-speed Internet and the rapid transmission of data.
And if you like, this gives every Company the opportunity to grow, to open up to the achievements of the media and to send the Company on a long journey of success. Bottom line: it's good that social media exists, and with all the ifs and buts, it has made people freer to share their own ideals and services with the world.