Videos have conquered the Internet. Today, boring product information hardly leads to the desired sales success. Influencers and producers of vlogs have known for a long time that only exciting and captivating videos work. Open-minded companies that keep up with the times use influencers to present their products. We at INTIMEON - DIGITAL MEDIA also film what we can.
For this we use a Nikon SLR camera with a selection of lenses, depending on need and demand. We love taking photos with blurred backgrounds, filming landscapes or drone shots.
We use the full range of Adobe Creative Suite to edit and add sound and effects to our footage. We are proficient in Photoshop, InDesign, Illustrator or Adobe After Effects. This puts us in a position to take a close look at unusual client requests - it's not uncommon for us to push the envelope.
We have even made our drones climb high church towers. Sometimes it takes real skill, but in any case, it's always about filming the right perspective. Sometimes we discover a simple rose in the neighborhood that looks beautiful, has grown in a special way and is the background for an ideal customer photo.
Yes, that's right; even subjects that are close to the ground can be filmed with a drone. This certainly has to do with the gimbal, which guarantees stable images and makes it possible to film or photograph in motion. Or we can fly the DJI drone over a river and suddenly make it shoot steeply upwards. It doesn't take a genius to take advantage of the technology of our time.
It doesn't need a professional film crew and can be done with simple resources. It makes a difference in production costs and is guaranteed to deliver professional results, even on a shoestring budget. It's not always about action photos or videos, sometimes it's simply a company site that needs to be filmed from a new perspective.
With the right sound, this can turn into something great in just a few production hours. We've flown drones through offices before and been amazed at the great images that were created. This thing is on the move and films with incredible precision, depth and image quality.
Of course, good smartphones can easily be used as professional cameras nowadays. In fact, smartphones are used because of their size, weight and handling. A good SLR camera weighs a lot, and with a large lens and even a tripod, the whole thing becomes a hindrance. Using heavy cameras with lenses is not always desirable, in demand, and certainly not always necessary.
However, smartphones reach their limits when it comes to high-resolution images in 4K and higher. Depth of field, wide-angle and telephoto shots and effects can only be achieved with professional equipment. But beware: even in the semi-professional field, you don't have to shoot with cannons at sparrows.
Often the photographer or filmmaker sees things that can not be optimally staged even with the most expensive camera. This is also rarely necessary. To photograph a company building, it is quite sufficient to use inexpensive components. Of course, the cost-effective realization of a customer order also depends on the acquisition costs of the hardware. If you don't need sports or action photos, a 10,000-euro lens is superfluous, because the money is de facto in the device and must be earned.
You can always take beautiful photos and videos - even in the lower price segment. If it does become necessary, you can resort to outsourcing, so a customer project very often also becomes a WIN/WIN situation for many service providers.
As mentioned earlier, videos are used in all sorts of variations on the web. This is what has made the web so interesting and versatile, because years ago, only text and images were possible. Imagine you have the great possibilities of the Internet and you don't use them.
What will your competitors think, what will even your children say, who are guaranteed to know better than a die-hard adult who can't do anything with the new technological achievements. If you needed a video of the Golden Gate Bridge in San Francisco years ago, it probably wouldn't have been possible without a helicopter, a film crew and a professional film crew.
Today, buy a DJI MINI drone from Amazon and you can theoretically fly the drone near the Golden Gate Brigade. If you have a permit or use a lightweight drone, which by the way can be used to shoot professional video these days, your project wouldn't be that unrealistic.
OK, you'll probably choose other subjects, but you definitely need shots that guarantee a unique selling point on your website. That's just one example of what you can do with photos, videos and the overall visual presentation of your website, which offers immense possibilities for you and your entire company.
Stock archives know the pitfalls of copyright law and make thousands of images, videos, etc. available on portal formats. While there are also completely free "free images", be careful with royalty-free images. Stock archive videos are sometimes super cheap and guarantee you a right of use. If the usage right explicitly allows you to embed them on your site, you're off the hook.
To put together a representative video, you can of course use stock images/videos. This is often done to make a blog interesting with moving images. It doesn't matter if the video is self-produced or from another producer. However, it does matter when it comes to publishing. If you have purchased a license, you can edit the video, complete it, or cut multiple sequences together to create a movie.
But here's where you need to be careful. Basically, you can't publish anything on the Internet that isn't clearly allowed. This sounds crass at first, but it will help you put the brakes on anything to do with videos, photos, text, etc., before you start a project.
Although it may seem unfair, even if you take your own photos and videos, be careful. Be aware that you are on the Internet and therefore in the public eye. Resourceful law firms specialize in warning letters, know the laws and are only too happy to exploit the ignorance of people who are not lawyers. You should assume that every photo and video you procure has an originator.
The creator has the upper hand legally if it turns out that their work is being used - to make money. You need the license right that allows you to use it under certain conditions, "which, of course, you must know." That license is not a free pass to do anything with the material, certainly not on the Internet.
So you should always have written permission to use photos, videos, etc. And here's the kicker: even if you took the photos and videos yourself and are therefore the copyright holder, it has happened that company employees appear in photos that have left the company, but do not agree with the publication afterwards.
This applies to anything where other people appear, especially if they are clearly visible. You are also not allowed to take unrestricted photos of public buildings, people or facilities. There is what is known as freedom of panorama, but there is a difference between whether the material is used commercially or representatively.