Our tip. Forget about being permanently at the top, because the response to your site does not depend on it. Much more important is whether what you show on your page will make the visitor come back, and whether the content is interesting enough that people will actually look for it.
That's what search engines are all about and how they are programmed. Think logically: why would a search engine display content at the top that people aren't searching for? Search engines learn, it's also called "machine learning".
It's simply a matter of positioning content according to user behavior. This depends on so many factors that entire books can't even begin to cover all aspects of how search engines work.
This is a valid question and deserves to be honestly examined. Ok, so much is clear now, you need interesting content and it actually needs to be searched and found. Only in this way is it possible that in the statistical evaluation of your page, for example by Google Analytics, the numbers are meaningful, or rather, go up.
Conclusion: your site can be well positioned on Google, or perhaps even excellent, but Google Analytics shows no upward trend, or worse, almost no change in the numbers. So it is safe to assume that no one is interested in the content of your pages.
If nothing is clicked, the stats won't show an upward trend either, because numbers don't lie. Unfortunately, it does no good to sugarcoat the situation, but there are concrete ways to counteract negative statistics.
A better ranking is not that hard to achieve, Google offers several tools for that. For example, the so-called Google Search Console would be a closed area and an effective tool to apply a number of optimization measures.
There are many tools for webmasters to make websites more readable and better structured. The Google Sitemap, but also many tools, tutorial videos, etc. Google has a real interest in ensuring that the content of websites that are relevant rank well. Every SEO agency knows the possibilities, understands the different optimization measures and manages to make relevant content rank well.
However, don't forget that you are always competing with millions of other websites. The most interesting content and especially the most searched content are at the top of the index. This brings us to the point where we should take a closer look at other suggestions for improving your positioning.
Please also think about the possibility of basically making the content of your website more lively. Specifically, this means using social media to have a constant presence. Content should always be up to date and, if possible, spiced up with videos. Many website owners with dry content produce explainer videos.
Show what your company has to offer, make videos where appropriate, and let your visitors take a look behind the scenes. Hiding doesn't work, and remember that you can embed any video not only on your website, but also post it on a YouTube channel, Facebook, Instagram, etc.
If people understand what you're doing, what you're making, and maybe even feel the passion you're conveying, it's guaranteed to drive more traffic.
Realize that there are more and more people who UNDERSTAND, that's why there are influencers, vloggers, bloggers or content managers. The saying "Content is King" should already be on the front door of your business.
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Of course, the goal of your website is to be interesting to you and, ideally, to your visitors. A representative image website is different from an e-commerce store where you actively want to sell something. An authority, municipality, etc. publishes websites that have an informative character and are rather aimed at citizens.
Maybe you don't have a store, but run an ad database without direct sales and want to make money from the ads and not from the product that others post. Consider how many ways there are to display information. Also consider that this information needs to be found. Big brands that we know from traditional advertising already have a name. It is logical that this will be entered into the search engines.
If your company has a less known name, or for example the product you want to get rid of, it must first establish itself. However, not only the search engines will help you with this, but also the social media. Conclusion: The search engines as "stand-alone generators" only work to a limited extent. It is necessary to create synergy effects and for this you should also use other sources of help.
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